Is Nike's 'Breaking2' marathon bid more than a marketing stunt?
Why Nike's #Breaking2 Marathon Attempt Wasn't About Selling a Sneaker | GQ
Nike on Twitter: "@BiGraphic Eliud Kipchoge - 2:00:25 The barrier just got that much closer. #Breaking2 #justdoit https://t.co/7oXHGl9XkT" / Twitter
Nike is livestreaming an attempt to run a sub-2 hour marathon | Engadget
Eliud Kipchoge runs fastest ever marathon but doesn't break world record during Nike Breaking2 race | The Independent | The Independent
Mark Remy on Twitter: "Very cool! #running #breaking2 #runchat #marathon #shoes https://t.co/KJVRffyJhO" / Twitter
Nike's Breaking2 Narrowly Misses the 2-Hour Marathon Mark
Nike #Breaking2 - Twitter Auto Response Instant Reply Bot | IC Group
Breaking2 is an Amazing Event | Nike ZoomX – ARCH-USA
The Drum | National Geographic Partners With Nike To Create 'Breaking2' Documentary
Nike Breaking2 Trailer - YouTube
Breaking2 — Activation Ideas
How Nike attempted Breaking2
Best Social Media Reactions to Nike's Sub-2 Run | Runner's World
Scenes From the Nike Breaking2 Test Run | Runner's World
3 Business Lessons from NIKE Breaking2: 2) Marketing & Communication
Kipchoge misses sub two-hour marathon by 26 seconds as Nike's Breaking2 almost makes it
Nike on Twitter: "Breaking the 2-hour marathon. Crazy? Yes. So we're doing it. #LIVE Retweet or ❤ for @Nike #Breaking2 notifications. https://t.co/1yxIXlJ302" / Twitter
Breaking2
Hadelibi☝♡ on Twitter: "#Nike #Breaking2: Nothing is impossible -TADESE #Eritrea, KIPCHOGE #Kenya & DESISA #Ethiopia https://t.co/poQPC1Li6O https://t.co/iz48RtEVF4" / Twitter
Why Nike's Breaking2 could fail - Canadian Running Magazine
Inside the success of Nike's Breaking2 'moonshot' - Digiday
Nike: Breaking2 | Wieden+Kennedy
Nike Marathon Stunt Fails to Break Two-Hour Barrier - WSJ
The super global sports star of 2019: the Nike Vaporfly – The Irish Times
Nike #Breaking2 - Twitter Auto Response Instant Reply Bot | IC Group
Nike's marathon idea of a campaign may have fallen just short of its ambitious goal but is still marketing gold | Taylor Herring